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Breaking free from our phones: Is mobile technology killing our ability to...
In an age where Apple can sell 9 million new iPhones in one weekend and smartphone software technology advances by the second, reliance on technology is a concern. Sure, instant access to information...
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What is the key to effective health care communications? Listening,...
As a panelist in PR Week’s Healthcare Roundtable, Spectrum Sr. VP Lissette Capati discusses topics ranging from communications strategy to patient engagement. Check out excerpts from Lissette’s...
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The data apocalypse is here. Are you prepared?
Have you heard about Google’s recent “data apocalypse?” Don’t worry; the dead will not rise. Until a week ago, the world of web marketing was a simple place – a world where Google Analytics provided a...
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Yes, social media for biopharmaceutical companies
Here’s the thing about digital and social media: Social media drives awareness, builds brands and influences stakeholders across varied industries. But is it relevant for biopharmaceutical companies?...
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A Health System Without A Hospital? It’s Back to the Future.
The Palomar Medical Center near San Diego recently spent $1 billion on a new hospital. But this health system, equipped with some of the most advanced technology in the world and designed to feel more...
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Inexpensive, everyday objects: The next big trend in medical devices?
According to Livestrong and WebMD, monitoring your heart aides in meeting weight loss goals, conducting safe and effective exercise, detecting health abnormalities and improving heart health. Once...
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Thinking about revamping your site? Read this first.
The New York Times just spent who knows how much money redesigning their website to deliver news to readers in a better manner. Reading through the website, it seems odd that they went with such a...
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10 things you should know about FDA’s new social media guidance
Yesterday the Food and Drug Administration (FDA) released draft guidance for digital media. The document was short and to the point, and focused more on content created by the general public than...
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Technology Taking Over Our Lives: For Better or Worse?
It’s not a surprise to anyone that technology is taking over every aspect of our lives – from the smart phone in your pocket to the iRobot Roomba (which has officially changed my life – it’s magical)....
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The Future of Social Networking
While in Hamburg with our partners at fischerAppelt, I was able to catch a few sessions at Hamburg’s social media week. The most interesting session was focused on the neurobiology of social media,...
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